Relaunching the Franchise July 2019

July 2019 Progress

As the process continues, I”m moving forward. I finally spoke with the editor who will be editing my re-write. Per the editor’s request, I sent the PDF version of the first book. I finally made the decision to re-write it myself. I had the option of doing a developmental edit or copyedit. I chose copyedit. That meant I have to re-write it better.

So we had our phone meeting. We discussed what my intent was with the franchise. Along with that was the audience. This included the age of the character and what age group the character currently written represented. Her view was it was for middle school, different than what I aimed for, which was young adult. Maybe I needed to change his age.

Further discussion lead to the importance of the style of writing the current version is in. I need to change it from telling what is and has happened to “Show don’t tell.” I wasn’t aware of this writing style, but I’m learning about it. It makes total sense. As well, I’m practicing a bit. As with any new style, practice is good. The hope is I’m able to “Show don’t Tell” well.

It’s interesting as well to be reading other books to get an idea of the style. A new journey. One that is exciting, challenging and hopefully a great story.


Check back again for the August.

Relaunching the franchise July 2019

July Progress

After several agonizing days, I decided that I would rewrite the books first. I think it would be definitely more expensive to edit developmentally. I’m sure there would be a lot that I would probably want to adjust. To leave that all up to the editor, might not be a good idea. I believe that would place a large amount of responsibility on the editor.

By me doing it myself, I then control how the story changes. The technical change in the voice would be something the editor could correct if necessary. The simple or maybe not simple, but the task of making sure the voice is correct.

I also have ideas of changing some of the scenes possibly. I’ve also changed some things in the beginning emphasizing some parts of the story. Changing the story to tug at the hearts residually reaching more hearts. The story becomes successful if more readers can relate.

It’s gonna take more commitment to finishing sooner so I can give the manuscript to the editor. The goal is to send the new manuscript by September. I’m hoping this is a goal I can achieve.  So far i have worked on the rewrite everyday since June 30.

Besides this, I’ve started working on writing my other short stories. Pay attention, you’ll see some of them on the site.

Check back for the net update.

Relaunching The Franchise JUne 2019


Since my last post, it took me a while, but I finally made contact with my first editor. I found a service, Editor Freelance Association out of the DFW Metroplex.  I was specific about what I wanted from an editor.

They were able to set me up with a potential editor. We made contact via email. In my email, I made mention for an editor that maybe not specialize in fantasy, but one that is very familiar with fantasy stories.

She replied letting me know she loves fantasy. This was a big plus. She asked for a few pages to get an idea of my book. She also is familiar with the audience I had chosen. So this is potentially a big plus.

For me, the challenge is do I rewrite? My first thought is to do that, rewrite the two books I have already written. I don’t know or think I want the editor to do it for me.  The additional challenge is the time to rewrite. As a result, I have pushed back the publishing date from January 2020 to June 2020.

I want to give myself plenty of time to publish and launch.

We talked a little about costs. This maybe expensive, but with the plan I have, I’ll be able to get a good ROI. `


I still struggle with deciding if whether I rewrite or give to editor. Then the decision is copyediting or developmental editing.


Check back for the next update.


Relaunching The Franchise

Sadly, I have not been able to work on the franchise as I had hoped. I’ve been working a lot and therefore unable to devote much time to the franchise. I’m still at the stage of locating an editor. I did find out that there are advantages to finding an editor that may specialize in a particular genre. I think I prefer to have an editor that is more familiar with fantasy. My thought is they would a better understand about the story I am telling.

I have to figure out how to get motivated to continue my progress. The next step for me is to contact the editing resource to contract an editor. I know the agency – EFA in the Dallas area. My goal is to by Wednesday contact them to locate an editor that specializes in fantasy.

In the meantime, as I write this blog, I also plan as a part of staying motivated is to write the numerous other blog stories that I have in mind. As I’ve heard it said, no stories will be read if they aren’t given a voice. The main focus is the franchise, but sharing the other ideas help.

I am sure other writers face similar challenges. So if you do, then feel free to share or hope this blog provides some acknowledgement that the struggle is real and you are not alone.

Next blog, later in the week, will have some progress to share, particularly I have located an editor.

Relaunching the franchise

Sadly, here I am in May and I haven’t selected an editor yet. I am clearly behind schedule. This is the first time in over a week I have had the time to blog. Sadly as well, I haven’t even had time to create music or videos. Ideas still run ramped. There are so many ideas I have. Finding the time is the challenge. 

Imagine having ideas to create, but because of your day job,, the motivation to implement the ideas is a challenge. 

What if I could create a reasonable schedule ensuring my call to actions; my franchise will be published as planned and creativity at least the motivation rises. 

Let’s say I create one call to action a week. I therefore make the publishing of the series somewhat flexible. 

The great thing about this process is I have the flexibility to change it. Adding to this new schedule, I plan on producing one new piece of music a week. This significantly relieves the pressure of completing call to actions and all other tasks related to my creativity. 

I’ll blog the update next week. 

Relaunching the Franchise in June

So I’ve finally moved a bit on the franchise. I followed through on contacting the agency that provides editors. The scary part is how much this will cost. It was pointed out that a return on the editing investment can be achieved through owning a business. Give and take.

The plan is to re-edit the books having changed the audience. Also I think writing from the present day perspective would also change the experience as I mentioned before.

Right now it’s about rewriting to get a sense of how the story should go. Biggest is the decision of what type of editing. Basic copyediting isn’t the way to go. Developmental editing seems the way to go. Cost maybe a factor.

Next blog let’s see how far I’ve gotten on the rewrite.

Relaunch Franchise

Now that the franchise plan is almost complete, I thought I would take a moment to reread and redo the last version of the original Lorenz Traveling Diaries – Worlds.

The original was from the first person’s perspective.  I have decided to change the perspective to 3rd person and present day. Why? I think it will help enhance the reading experience.

I don’t think changing the perspective will have a great deal of impact on the experience. What I would like is for the reader to engage with his/her imagination. For those who have played and experienced Dungeons and Dragons, this series will be like playing that incredible game.

Where am I now? I am slowly writing or rewriting the first book – Lorenz Traveling Diaries- Worlds. Also asking questions to determine the editor. Questions such as ” Does it matter if the editor specializes in a particular genre? After speaking with a  couple of editors from a group (“I Made It Marketing Success Group”) So my goal is find an editor that has expertise with fantasy genres. I think this might be a plus.

The challenging part of this process is being I have to work. Finding time and energy ensuring a good level of creativity is important also.

The next step is to locate an editor, have them review the current version and get an estimate of how the current version should be changed. For example, when talking about the relationship with Lorenz’ aunt and brother, change the severity of that relationship. This could change the price.

As far as the budget is concerned, I will plan on $1000 for editing. I will contact the artist to consider keeping the same cover or modifying it. The typesetting , the artist has agreed to do it which is surprising. His concern is to make sure it’s good. I also have ISBNs available for the series.  This isn’t going to cost much.

I have a couple of days that I can focus on rewriting the story a bit. Let’s get going!


Having published including self published several books, this blog will provide the building blocks for not only publishing a book successfully, but all of the action items required to build your brand leading to successful sales.

We start off the blog this week discussing answering valuable questions as you build your plan. I am relaunching a franchise I started years ago. That post (Relaunching my franchise) is available on this website. The blogs includes the publishing plan I created for the franchise.

So, with that said, a few questions that MUST be answered BEFORE the book is not finished writing. The more you have prepared before the book is finished and ready for editing, not only will the costs be lower, but you will have given your book the best chance to be successful.

First question:

What genre will your work be?

There are so many genre’s out there If you have chosen the genre, great. If not, make this decision pretty quickly as it will determine which road you take for your book. For instance one important factor will be your editing. As well, how your book is marketed will be a key factor.

What method of publishing will be used for the manuscript?

There are still a few basic types of publishing models. There are pros and cons to the different models all depending on what the author prefers. An author might choose one model over another depending on a number of factors including time; finances; resources and more. If you don’t know, look at which model might be best. One of the most important steps is to ensure there is significant time to publish your manuscript. Don’t rush to publish. Each model has it positives and challenges. One challenge of traditional publishing is getting an agent to represent your work and find a publisher that will accept the manuscript. The plus about traditional publishing is the resources particularly marketing available and potential additional profits. The challenge of for example self publishing is the time it takes and effort including marketing to sell. The plus is all profit is the authors. This artlcle is a resource to help.

When do you want the manuscript to be published?

This is a very tough question. It all depends at the end, there is an article that can provide an idea. Bottom line it depends on a number of factors. How long it takes to get your manuscript edited; the cover; and more. It’s better to set the launch date further out rather than sooner. One must ask, why to set the launch date sooner rather than later? Select a date that allows for time to get all action items completed. Get your ducks in order. This includes a good launch date promotion plan. If you are traditionally publishing, the agent and other resources will likely have that in order.

There is a budge for everything. I don’t think most writers think about creating a budget for every aspect of writing or publishing. Often in the beginning of my publishing experience, I would invest financially in a marketing idea without really evaluating or researching the idea. Finally after a while, I realized how much money I was investing without ROI (Return On Investment). Now it’s about evaluating and estimating the return before investing. For this reason, publishing can be very expensive.  There is even the option of “testing” the idea or investing on a “trial” basis before fully investing. This way you can determine the ROI before you fully invest determining if this is a good idea. 

Consider creating a budget for all aspects of publishing. Plan, push out the publish date to ensure the finances are available before investing fully. What can you afford? Be aware, traditional publishing doesn’t save that much. 


Next week, we continue the questions. If you have any questions, feel free to inquire.