Relaunching the franchise July 2019

July Progress

After several agonizing days, I decided that I would rewrite the books first. I think it would be definitely more expensive to edit developmentally. I’m sure there would be a lot that I would probably want to adjust. To leave that all up to the editor, might not be a good idea. I believe that would place a large amount of responsibility on the editor.

By me doing it myself, I then control how the story changes. The technical change in the voice would be something the editor could correct if necessary. The simple or maybe not simple, but the task of making sure the voice is correct.

I also have ideas of changing some of the scenes possibly. I’ve also changed some things in the beginning emphasizing some parts of the story. Changing the story to tug at the hearts residually reaching more hearts. The story becomes successful if more readers can relate.

It’s gonna take more commitment to finishing sooner so I can give the manuscript to the editor. The goal is to send the new manuscript by September. I’m hoping this is a goal I can achieve.  So far i have worked on the rewrite everyday since June 30.

Besides this, I’ve started working on writing my other short stories. Pay attention, you’ll see some of them on the site.

Check back for the net update.

Relaunching The Franchise

Sadly, I have not been able to work on the franchise as I had hoped. I’ve been working a lot and therefore unable to devote much time to the franchise. I’m still at the stage of locating an editor. I did find out that there are advantages to finding an editor that may specialize in a particular genre. I think I prefer to have an editor that is more familiar with fantasy. My thought is they would a better understand about the story I am telling.

I have to figure out how to get motivated to continue my progress. The next step for me is to contact the editing resource to contract an editor. I know the agency – EFA in the Dallas area. My goal is to by Wednesday contact them to locate an editor that specializes in fantasy.

In the meantime, as I write this blog, I also plan as a part of staying motivated is to write the numerous other blog stories that I have in mind. As I’ve heard it said, no stories will be read if they aren’t given a voice. The main focus is the franchise, but sharing the other ideas help.

I am sure other writers face similar challenges. So if you do, then feel free to share or hope this blog provides some acknowledgement that the struggle is real and you are not alone.

Next blog, later in the week, will have some progress to share, particularly I have located an editor.

Relaunching the franchise

Sadly, here I am in May and I haven’t selected an editor yet. I am clearly behind schedule. This is the first time in over a week I have had the time to blog. Sadly as well, I haven’t even had time to create music or videos. Ideas still run ramped. There are so many ideas I have. Finding the time is the challenge. 

Imagine having ideas to create, but because of your day job,, the motivation to implement the ideas is a challenge. 

What if I could create a reasonable schedule ensuring my call to actions; my franchise will be published as planned and creativity at least the motivation rises. 

Let’s say I create one call to action a week. I therefore make the publishing of the series somewhat flexible. 

The great thing about this process is I have the flexibility to change it. Adding to this new schedule, I plan on producing one new piece of music a week. This significantly relieves the pressure of completing call to actions and all other tasks related to my creativity. 

I’ll blog the update next week. 

Relaunching the Franchise in June

So I’ve finally moved a bit on the franchise. I followed through on contacting the agency that provides editors. The scary part is how much this will cost. It was pointed out that a return on the editing investment can be achieved through owning a business. Give and take.

The plan is to re-edit the books having changed the audience. Also I think writing from the present day perspective would also change the experience as I mentioned before.

Right now it’s about rewriting to get a sense of how the story should go. Biggest is the decision of what type of editing. Basic copyediting isn’t the way to go. Developmental editing seems the way to go. Cost maybe a factor.

Next blog let’s see how far I’ve gotten on the rewrite.

Relaunch Franchise – developing the budget

I completed the writing assessment – asking a number of questions before focusing on the writing. The the hardest I think next step is developing the budget for all aspects of the series.

The last few days, outside of working my real job, I’ve been looking at the costs associated with self publishing. I found a good article that talked about the many resources out there to help with self publishing. Nothing yet on actual costs of getting the services.

So for editing, the internet says general costs are $1260 fo copyediting or  $5600.

Next step is to get costs for 5 book covers. The artist did indicate he would like to do the typesetting for the books.  This might possibly mean a discount.

Once I have developed a budget for editing, art, uploading to distribution services, then focus on marketing.

I don’t want to do what I did when I published my first book, spend money without a plan. When you are doing your first book, the focus is about getting that first book out. In this effort a lot is spent without a plan. Mistakes become costly.

This time around I have developed a plan. This journey will be different and the results, the Franchise will be different. I will finish it.

Next question to answer –

  • What type of cover would you like for this manuscript? 

Lorenz Traveling Diaries Franchise Long Term Plan

Launch date of franchise

January 5, 2020

To make this work total focus on the franchise


Is this a series?


How many books in the series?

Present Stories – 5

Past leading up to present – ?

Franchise story types





January 2020

Type of Publishing for franchise

self – publish

Decide on publishing service

Decide on Distribution

No budget developed yet


Editing- re edit first 2 in the series


Art – Look at covers for first 2

New cover for 3-5

New cover for comic

type of comic


TBD – stage one – type of videos


Social media marketing


Book Fair/Show 


Promotional material

Franchise material – bookmarks


Story cards(business cards)

Publishing (





KDP Select




Ages 8-1

March 2019

Begin writing plan for franchise

Write the journal every other day

Build the budget 

Look at average costs for all marketing services

Look at average costs associated with publishing

Build the time management plan

How much time do I have to devote to the franchise each day

After completion of each action item, evaluate it’s efficiency and effectiveness 

Relaunch Franchise Journal

The relaunching journey

I recently spoke with the artist who did the art work for the “Lorenz Traveling Diaries” franchise.  He suggested to revive this franchise idea. I thought why, recognizing the how difficult the publishing landscape is today. It is so competitive.

I decided to listen to his suggestion. In evaluating whether to do this again, I decided ask myself the same questions and create a plan I have suggested to many upcoming aspiring writers.

First question was “when would I want to launch this book?” First I had to ask myself, did I want to republish the first 2 books? I decided I would. So that meant re-editing. So the first step was to develop a plan. Part of that plan would have to be focusing totally on this franchise.

No other writing would be considered. And my music would take a backseat.

The next blog will step by step looking and developing my plan.

Those interested follow along with the journal of my relaunch. Maybe for those authors who are looking at publishing this might be of assistance. Knowing all I know about publishing journalling will help me make sure hopefully this relaunch is a success.