Something that should be done BEFORE publishing the manuscript

If you know who your ‘target’ audience is before publishing the manuscript, it makes marketing slightly easier.

Considerations

What age group?

Are the potential readers interested your genre?

What other genres might they be interested in?

What is the locale of likely readers?

What genre is close to the genre of your manuscript?

Above are some considerations when determining the audience. Again do this exercise before publishing the manuscript. It saves time when developing the marketing plan as well reduce publishing investment debt.